Elina Lahdetie

Elina Lähdetie is one of the most demanded aesthetic professionals in Helsinki. I had the pleasure of refreshing her brand and website. The goal was to align the brand with her customers and showcase the business's growth, now establishing it as a prominent clinic in the city.

The website

For the website, we decided to keep working with Wix to ensure a seamless and user-friendly experience. The design emphasizes simplicity and elegance, making it easy for clients to navigate and find the information they need. The layout is clean and uncluttered, highlighting Elina’s services and expertise without overwhelming the visitor.

The brand

The rebranding process focused on creating a clean and elegant aesthetic that aligns with Elina’s vision of beauty and professionalism. We moved away from traditional images depicting skin or wrinkles, instead opting for a minimalist design that evokes a sense of serenity and timeless elegance. The new brand identity features soft, neutral tones and refined typography to convey a sense of luxury and trustworthiness.

My mission is to enhance human interactions through design. This is what drives me in my way to improve people's lives and experiences.